The company launched its new sports betting app today, titled ESPN Bet. (NCC NEWS) – ESPN, the world’s leading sports news outlet, is venturing into a new sector of the sports world. Reporting from Syracuse, I’m Lindsay Arons – NCC News REPORTER: It’s not available yet because it’s set to launch later on today, but the ESPN Bet app will be available on the App Store. to reach sports fans and potential bettors.” PENN CEO Jay Snowden said, “We are firmly convinced that we will be getting significant value for our marketing dollars by allocating those funds to the single-best brand and platform in the U.S.

The ESPN branding is compared to a naming rights deal like you would see for a stadium.

REPORTER: The sportsbook will not be run by ESPN, as it is owned by Penn Entertainment. Does ESPN influence the way people bet and does that present a conflict of interest?ĭENNIS DENINGER:“Promoting the betting in those shows – make sure you go to ESPNBet if you wanna bet on what Woj tells you is gonna happen in the NBA finals. REPORTER: The leading outlet in sports news also having their own betting platform is raising ethical questions. And it’s a realization that sports fans are now spending a lot of time and billions of dollars betting on sports.” ESPN is considered the worldwide leader in sports, and today they launch a new initiative – ESPN BetĭENNIS DENINGER:“The mission statement at ESPN is to serve sports fans anytime, anywhere. It is also a huge revenue source as there are millions of fans across the world. REPORTER: Sports have a strong impact on society as it creates camaraderie and brings people together.

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